OUR MISSiON
At New Attitude Music, our mission is to provide innovative and high-quality music and film productions that inspire and engage audiences worldwide. We are committed to discovering and promoting emerging artists in the rap, hip hop, and EDM genres, while maintaining the utmost integrity, creativity, and passion in our work.
MEET OUR FOUNDER
Meet Amiraht McCray, Founder of New Attitude Music
Amiraht McCray, also known as Ace McCray, is the visionary force behind New Attitude Music, a groundbreaking independent record label and production company established in 2024. As a millennial, Amiraht's passion for communication led them to pursue studies in the field at Middle Tennessee State University. However, their true love for music inspired a decade-long journey of self-study in audio production and engineering.
Identifying as non-binary, McCray embodies the ethos of diversity and inclusivity at the heart of New Attitude Music. With an unwavering belief in the transformative power of music and film, Amiraht leads the charge in pushing boundaries and breaking new ground. Their innovative approach and relentless determination drive the company's mission to create content that inspires and empowers.
At New Attitude Music, McCray’s commitment to excellence is the guiding force. They firmly believe that music and film have the unique ability to unite people, spark meaningful conversations, and drive positive change in the world. This belief resonates throughout the company, where a team of dedicated creative professionals works tirelessly to produce content that entertains, inspires, and uplifts audiences of all backgrounds.
Join Amiraht McCray, Ace McCray, and the passionate team at New Attitude Music on a journey to transform the entertainment industry. Together, they are making a difference by creating music and film that not only resonates but also leaves a lasting impact on the world.